# Messaging Guide (OTT Channels)

> **Source**: [SMS-Magic](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels)
>
> <p>Know Everything about WhatsApp, Facebook &amp; LINE Channel</p>

## Browse Collection

1. [How to Activate WhatsApp Business Account?](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/EoJ27L8CIKQ-how-to-activate-whatsapp-business-account.md) (Article)
2. [Understanding LINE Messaging](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/PwJPomHbV2U-understanding-line-messaging.md) (Article)
3. [Facebook Messaging](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/FJufaU6vH70-facebook-messaging.md) (Article)
4. [Use of Facebook Messaging](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/J7I7wQIR234-use-of-facebook-messaging.md) (Article)
5. [Understanding Facebook Messaging](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/hYsmf7yj9eU-understanding-facebook-messaging.md) (Article)
6. [Supported Messages Types on Facebook](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/RiMHwXzD0bk-supported-messages-types-on-facebook.md) (Article)
7. [Interactive, Automated & Bulk Messaging on Facebook](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/Gnbw9nMi12Q-interactive-automated-bulk-messaging-on-facebook.md) (Article)
8. [Instagram Overview](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/QWog3Fnvhz8-instagram-overview.md) (Article)
9. [RCS Overview](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/rcs-overview.md) (Article)
10. [WhatsApp Channel Overview](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/KQkVMV4xcvE-whatsapp-channel-overview.md) (Article)
11. [Enable RCS in SMS Magic](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/3tTFqD42gjI-enable-rcs-in-sms-magic.md) (Article)
12. [Getting the Sender ID configured with SMS-Magic Account](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/l6O563LcCw0-getting-the-sender-id-configured-with-sms-magic-account.md) (Article)
13. [Enable Instagram in SMS Magic](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/sk13Ui06qDA-enable-instagram-in-sms-magic.md) (Article)
14. [WhatsApp Cloud API - Overview](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/xFHjYbKcAWA-whatsapp-cloud-api-overview.md) (Article)
15. [Enabling the LINE Messaging API](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/DU8xSzE4VJw-enabling-the-line-messaging-api.md) (Article)
16. [WhatsApp Cloud API - Setup](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/BMoPP0zQ3Ps-whatsapp-cloud-api-setup.md) (Article)
17. [Reaching out to customers on LINE](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/3P00a99j5ak-reaching-out-to-customers-on-line.md) (Article)
18. [Messaging Limits](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/sc3MFV86zUM-messaging-limits.md) (Article)
19. [LINE Tagged Sender IDs, Templates, and Messages](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/yGYSuVmW5xI-line-tagged-sender-ids-templates-and-messages.md) (Article)
20. [Creating a LINE Official Account](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/a5QZdEcnqZI-creating-a-line-official-account.md) (Article)
21. [Supported Message Types](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/1fFabd7Mt0Q-supported-message-types.md) (Article)
22. [LINE Official Account Premium ID](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/h231t6Ifn1M-line-official-account-premium-id.md) (Article)
23. [Get started with WhatsApp Number](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/sDYb0lWy924-get-started-with-whatsapp-number.md) (Article)
24. [Interactive, Automated Bulk Messaging via LINE Messaging](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/DJkr3uEY5Ik-interactive-automated-bulk-messaging-via-line-messaging.md) (Article)
25. [Quality Rating and Status](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/1abYKxxhoj0-quality-rating-and-status.md) (Article)
26. [Creating LINE Templates in the SMS-Magic Converse app](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/J4zQTi42G58-creating-line-templates-in-the-sms-magic-converse-app.md) (Article)
27. [Compliance with WhatsApp Messaging](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/nlmZNbe9SU4-compliance-with-whatsapp-messaging.md) (Article)
28. [Compliance with LINE Messaging](https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/MMl3Uz5iWUo-compliance-with-line-messaging.md) (Article)

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# ARTICLE: Quality Rating and Status

## METADATA

- id: hKIoODdGmWhP1Ki3crSAKw
- type: article
- source: SMS-Magic
- content_url: https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels/1abYKxxhoj0-quality-rating-and-status

- collection_url: https://docs.sms-magic.com/3gRa19kt0b4-messaging-guide-ott-channels

## CONTENT

**Quality Rating**

It shows the quality of the messages your customers received in the past 24 hours. Under the Quality Rating column, there are three different quality states:

- Green: High quality
- Yellow: Medium quality
- Red: Low quality

**Statuses**

There are different statuses for phone numbers that refer to its connectivity:

- Pending: This is when a business first sets up a phone number that hasn’t yet been on-boarded and approved
- Connected: The phone number is online and functioning normally
- Offline: The phone number is currently not reachable by WhatsApp servers or is not otherwise online

Occasionally, a phone number may show one of two particular statuses that are related to quality and messaging limits: Flagged and Restricted.

- Flagged: This is a warned state. When the quality rating reaches a low (red) state, the phone number is moved to a Flagged status. If the quality rating improves to a high (green) or medium (yellow) state over 7 days, the phone number will return to a connected status. If the quality rating does not improve within 7 days, the number will still return to a connected status but with a lower messaging limit imposed on it.
- Restricted: Phone numbers that reach their messaging limit are moved to a restricted state. During a Restricted state, the number will be unable to send any notification messages until the 24-hour window for sending messages is reset. They can still respond to any messages initiated by users.

To maintain high quality, WhatsApp recommends the following:

- Make sure messages follow the [WhatsApp](https://www.whatsapp.com/legal/business-policy/?fbclid=IwAR1ec4FMqKNTvk3K6ZQ7jzrKhrZjqVl9JF8nheX_gnjSt5io8Jrj2hbBJXE) Messaging guidelines
- Only send messages to users who have opted to receive messages from your business
- Make the messages highly personalized and useful to users. Avoid sending open-ended welcome messages or introductory messages.
- Be mindful of messaging frequency, avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.