# Compliance Guidelines for Messaging Services

> **Source**: [SMS-Magic](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services)
>
> <p>Discover Difference Messaging Compliance like 10DLC, DLT, Privacy Laws</p>

## Browse Collection

1. [Being Messaging Compliant with Australia’s Data Privacy Laws](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/DYiBxmp7RtE-being-messaging-compliant-with-australia-s-data-privacy-laws.md) (Article)
2. [Texas SMS/MMS Marketing Rule (SB 140)](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/texas-sms-mms-marketing-rule-sb-140.md) (Article)
3. [10 DLC Guide](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/U1G6MtKSMeQ-10-dlc-guide.md) (Article)
4. [DLT Phase 2 Notification for Content Templates Registration](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/q6M3vhFDrxc-dlt-phase-2-notification-for-content-templates-registration.md) (Article)
5. [Process for onboarding New customers in India for SMS](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/KYxhWo05vOI-process-for-onboarding-new-customers-in-india-for-sms.md) (Article)
6. [Entity Registration under New Regulation of TRAI (DLT) in India](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/ajbuLxOBIPY-entity-registration-under-new-regulation-of-trai-dlt-in-india.md) (Article)
7. [Important Announcement](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/oK1QK5kj5dE-important-announcement.md) (Article)
8. [DLT ](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/XDPxYgcIMnk-dlt.md) (Article)
9. [Template Registration on DLT Platform, Deadline - 25th Sept 2020](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/Lg8WLlae7KM-template-registration-on-dlt-platform-deadline-25th-sept-2020.md) (Article)
10. [10DLC US A2P](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/tq130UETubs-10dlc-us-a2p.md) (Article)
11. [10DLC US A2P Pricing & Fees](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/8NhMxMkMuE8-10dlc-us-a2p-pricing-fees.md) (Article)
12. [Toll Free Message Verification - USA](https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/LevU54mPrhw-toll-free-message-verification-usa.md) (Article)

---

# ARTICLE: 10DLC US A2P Pricing & Fees

## METADATA

- id: B84FYIQa04Wsp20LzW55hg
- type: article
- source: SMS-Magic
- content_url: https://docs.sms-magic.com/compliance-guidelines-for-messaging-services/8NhMxMkMuE8-10dlc-us-a2p-pricing-fees

- collection_url: https://docs.sms-magic.com/compliance-guidelines-for-messaging-services

## CONTENT

Here you will find the various fees associated with 10DLC A2P messaging for transactional and promotional purposes. To know more about the 10DLC regulation and registration process.

**Attention:** Extended 10DLC registration deadline by US Carriers and FCC: May 31, 2023. [Register now](https://app.sms-magic.com/app/#/sms-services/10dlc) to prevent messaging disruptions starting Jun 1, 2023.

## **10DLC pricing overview**

Three types of fees are associated with A2P 10DLC messaging, namely the registration fees, campaign fees, and vetting charges (optional).

**Sr. No.**

**Category**

**Fees**

1

Brand Registration

$4

2

Campaign Registration

Varies from campaign to campaign

3

Vetting (Optional)

$40

## **10DLC Brand Registration Fees**

The brand registration fee of $4 is applicable while registering your U.S. A2P brand, immediately when they are approved. Basically, these are the standard one-time registration fees that are charged at the time of 10DLC registration in the U.S. 

## **10DLC Campaign Registration Fees**

The brand registration fee of $4 is applicable while registering your U.S. A2P brand, immediately when they are approved. Basically, these are the standard one-time registration fees that are charged at the time of 10DLC registration in the U.S. 

The table below shows campaign registration fees (use case types) that will be available for registration under the United States A2P 10DLC.

**Sr. No.**

**Campaign use case type**

**Cost**

1

Standard use cases ([See all standard fees here](#Standard))

$10/month

2

Low-volume* mixed use-case

$1.50/month

3

Special: Charity / 501(c)(3) Nonprofit

$3/month

4

Special: Emergency Services

$5/month

## **Additional vetting (optional) fee**

Those who opt for vetting will have to bare primary vetting charges. Vetting is also provisioned with secondary charges that enable businesses to maximize their daily limits and throughput.

The main benefit of opting for secondary vetting is that your brand will go under an additional review from carriers; which in return will maximize the throughput for every campaign and enable higher daily messaging limits. This will maximize the trust score and assure the accuracy of information.

Find out more about A2P 10DLC messaging capacity/throughput in the Messaging Capacity document [here](https://www.sms-magic.com/docs/messaging-guides/knowledge-base/messaging-capacity/).

## **Standard campaign use cases fee**

**Campaign Type**

**Use**

**Campaign Registry Monthly Fee**

2FA

Any authentication, verification, or one-time passcode

$10

Account Notification

Standard notifications for account holders, relating to and being about an account

$10

Customer Care

All customer interaction, including customer care and customer support including appointment reminders

$10

Delivery Notification

Information about the status of the delivery of a product or service

$10

Fraud Alert Messaging

Messaging regarding potential fraudulent activity related to an account

$10

Higher Education

Campaigns created on behalf of Colleges and Universities. It also includes School Districts and educational institutions that fall outside of the “free to the consumer” messaging model

$10

Low-Volume Mixed

Small throughput, any combination of uses

$2

Machine to Machine

Non-human, wireless communication between two or more physical assets

$10

Marketing

Any campaign with marketing and/or promotional content

$10

Mixed

Any undeclared combination of uses

$10

Polling and Voting

Requests for surveys and voting for non-political purposes

$10

Public Service Announcement

Any informational message meant to raise an audience’s awareness around an important issue

$10

Security Alert

A notification that the security of a system, either hardware or software, has been compromised and action needs to be taken

$10

## **Special campaign use cases fee**

Apart from the standard campaign use case fees, there are some special campaign use case fees as below. These are applicable on case to case basis.

**Campaign Type**

**Use**

**Campaign Registry Monthly Fee**

Agents and Franchises

Brands that have multiple agents, franchises, or offices but require individual local phone numbers for each

$30

Carrier Exemptions

Exempt campaigns designated by carriers

$10

Charity

Messages from a registered charity including 5013C charities, but excluding religious organizations

$3

Emergency

Messages promoting public safety and health following a natural disaster, conflict, or any other emergency situation

$5

K-12 Education

Messaging for K-12 educational institutions and distance learning centers, but not post-secondary school

$10

Political Campaigns

Any messaging intended to influence the decision-making of a specific group, but for pre-vetted Federal campaigns and select organizations only.

$10

Proxy

Peer-to-peer, app-based messaging with proxy/pooled numbers

$10

Social

Messaging within or between closed communities like influencers’ alerts

$10

Sole Proprietor

Sole Proprietors are individuals with a billing address but without an EIN / Tax ID

$.75

Sweepstake

Messaging for or around sweepstakes and contests

$10

Platform Free Trial

Free trial messaging

$0

UCaaS High-Volume

Unified communication as a service

$10

UCaaS Low-Volume

Unified communication as a service

$2