# SMS-Magic Converse Integration with Litify

> **Source**: [SMS-Magic](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify)
>
> <p>The SMS-Magic Converse Guide equips admins with setup and configuration steps. This guide also has content for users to use SMS-Magic.</p>

## Browse Collection

1. [Delete a Template](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/5337gE1C2pQ-delete-a-template.md) (Article)
2. [Change the Template Owner](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/4zn32gkZEFw-change-the-template-owner.md) (Article)
3. [Edit a Template](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/2APLxMEISzM-edit-a-template.md) (Article)
4. [Create New Rich Media Message Template (Package Version 1.73 onwards)](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/CkJtvIrpuXM-create-new-rich-media-message-template-package-version-1-73-onwards.md) (Article)
5. [Create New Media Message Template (Package Version 1.73 onwards)](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/ViireASSkK8-create-new-media-message-template-package-version-1-73-onwards.md) (Article)
6. [Create a New Template](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Yg40DIZ8img-create-a-new-template.md) (Article)
7. [SMS-Magic Setup & Installation - Litify](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/y70WRykxJic-sms-magic-setup-installation-litify.md) (Article)
8. [Overview - App Navigation](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/yaDv2U8vifI-overview-app-navigation.md) (Article)
9. [Overview - Facebook Messaging](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/GK9tsXRB0Rs-overview-facebook-messaging.md) (Article)
10. [Overview - converse desk](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/5xkPV1QW3G0-overview-converse-desk.md) (Article)
11. [Workspace Overview](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/NyQKm8SBYvg-workspace-overview.md) (Article)
12. [Setup Organization-Wide Email Address](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/EdwHQf2g65I-setup-organization-wide-email-address.md) (Article)
13. [Setup Email Services](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/JyT4UcoQ5d0-setup-email-services.md) (Article)
14. [Email to Text – FAQs](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/wPdjy6Se0pc-email-to-text-faqs.md) (Article)
15. [Enable Notification](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/gVjK4LLMsM8-enable-notification.md) (Article)
16. [Create an Email Template (Optional)](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/GV2DgVUAy6k-create-an-email-template-optional.md) (Article)
17. [Email To Text Overview](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/XN6XAeKDFt8-email-to-text-overview.md) (Article)
18. [Exporting Campaign Statistics](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/ki2zOXoInUI-exporting-campaign-statistics.md) (Article)
19. [Email Notification on Campaign Failures](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/JmsFn2VyLog-email-notification-on-campaign-failures.md) (Article)
20. [Accessing Error logs](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/ptti2DZ2AN0-accessing-error-logs.md) (Article)
21. [Abort Campaigns](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/TGC2bTd4Z7k-abort-campaigns.md) (Article)
22. [Clone Campaigns](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/5wwlGpY0MJg-clone-campaigns.md) (Article)
23. [Schedule Campaigns](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/vfYS73bU5uI-schedule-campaigns.md) (Article)
24. [Overview](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/xusbm4l2PcM-overview.md) (Article)
25. [Edit Campaigns](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/bC4yTz2rkaU-edit-campaigns.md) (Article)
26. [View Campaigns](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/IGqgZAdpmwg-view-campaigns.md) (Article)
27. [Campaign Results](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/4wEDNPV7MM8-campaign-results.md) (Article)
28. [Create a Campaign](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/1PrKW8L0WOA-create-a-campaign.md) (Article)
29. [Access Campaign Manager](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/DrBx1QgraF0-access-campaign-manager.md) (Article)
30. [Compliance](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Z3t4S3wU3vI-compliance.md) (Article)
31. [Prerequisites](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/DvdL66nbUgM-prerequisites.md) (Article)
32. [Overview - Campaign Manager](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/ZuzUXsKtRGU-overview-campaign-manager.md) (Article)
33. [Overview - Converse Apps](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/czyXDCpgaqY-overview-converse-apps.md) (Article)
34. [Overview - SMS Reports and Dashboards](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/ZIbeHmIEx60-overview-sms-reports-and-dashboards.md) (Article)
35. [Introduction - Multichannel compliance](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/04Z1badp4Dc-introduction-multichannel-compliance.md) (Article)
36. [Schedule Bulk SMS](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/2TkKQ4FjHg8-schedule-bulk-sms.md) (Article)
37. [Send Bulk SMS](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/4s6vXaUqrjM-send-bulk-sms.md) (Article)
38. [User Management](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/En3lMlNjU8Y-user-management.md) (Article)
39. [License Feature Access](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/49nnhu7L60g-license-feature-access.md) (Article)
40. [Message Configuration](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Su3AwPRgXPQ-message-configuration.md) (Article)
41. [Sender ID and Assignment](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/8gbbufQ5jqM-sender-id-and-assignment.md) (Article)
42. [Conversations](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/4DvfPbEyZ2k-conversations.md) (Article)
43. [Permission Management](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/w1eIDTRHdfs-permission-management.md) (Article)
44. [Send a New Message](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/9hK9A3bUn38-send-a-new-message.md) (Article)
45. [Configure Audit Database](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/QMJ64yDKKTM-configure-audit-database.md) (Article)
46. [Configure Consent Method](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/gzfdHlh1mz4-configure-consent-method.md) (Article)
47. [Create Double Opt-In Configuration](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/90wXodwrqE4-create-double-opt-in-configuration.md) (Article)
48. [Configure Keywords](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/uBHbOm8A3Lc-configure-keywords.md) (Article)
49. [Introduction - Create consent database](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/wL2BaO1wGms-introduction-create-consent-database.md) (Article)
50. [Create Consent Automatically](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Jrl8GNxod6s-create-consent-automatically.md) (Article)
51. [Create Consent Manually](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/puDbtlWTQ6s-create-consent-manually.md) (Article)
52. [Create Consent programmatically(via apex)](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/o3SyX3a9MgE-create-consent-programmatically-via-apex.md) (Article)
53. [Importing Existing Consents](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/XKPoxXHQoHs-importing-existing-consents.md) (Article)
54. [WhatsApp Channel Overview](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/KQkVMV4xcvE-whatsapp-channel-overview.md) (Article)
55. [Understanding WhatsApp Messaging](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/yUGt1h9XkPc-understanding-whatsapp-messaging.md) (Article)
56. [Steps to get started and configure WhatsApp-enabled business number](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/3wQo24BNfCg-steps-to-get-started-and-configure-whatsapp-enabled-business-number.md) (Article)
57. [Creating WhatsApp Templates](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/3dasNhzayr0-creating-whatsapp-templates.md) (Article)
58. [WhatsApp Tagged Sender IDs, Templates and Messages](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/ybBajubpTP8-whatsapp-tagged-sender-ids-templates-and-messages.md) (Article)
59. [FAQ's](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Cidn1i3Qf1Q-faq-s.md) (Article)
60. [Configure Run SMS Campaign Button in Classic](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/kV7I7Nndwu0-configure-run-sms-campaign-button-in-classic.md) (Article)
61. [Configurate Notifications for New Conversations ](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/PSx2ROQf7f8-configurate-notifications-for-new-conversations.md) (Article)
62. [Send a Message from Conversation View on a Record Page](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/WXSZvd68UtI-send-a-message-from-conversation-view-on-a-record-page.md) (Article)
63. [Send a Message from Record Details](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/1jrUmcJUjJA-send-a-message-from-record-details.md) (Article)
64. [Send a Message from Converse Inbox](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/PqODCulW220-send-a-message-from-converse-inbox.md) (Article)
65. [Reply to a Message](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Bxv7oh1vfCg-reply-to-a-message.md) (Article)
66. [Send a Multimedia Message](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/92Pc4EokREo-send-a-multimedia-message.md) (Article)
67. [Filter Template](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/W45yp40aY6Q-filter-template.md) (Article)
68. [Search Template](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/yzPDtPFSP2Y-search-template.md) (Article)
69. [Litify Configuration Use Cases](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/6SGJly0oBEM-litify-configuration-use-cases.md) (Article)
70. [Features Available as per the Selected Plan](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/0hLwVF36BTw-features-available-as-per-the-selected-plan.md) (Article)
71. [Configuring User Profiles](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/eE63F7rmLlM-configuring-user-profiles.md) (Article)
72. [Search Conversations in Converse Desk](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/bVmBx8fqtvY-search-conversations-in-converse-desk.md) (Article)
73. [Creating Facebook Templates](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/OpODtN7sRCA-creating-facebook-templates.md) (Article)
74. [Add Navigation Bar](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/mdK3Q4cw4DU-add-navigation-bar.md) (Article)
75. [Create a New Converse App](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/F8demj8m7O8-create-a-new-converse-app.md) (Article)
76. [Converse Dashboard - User](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/ql1r9wYNQZE-converse-dashboard-user.md) (Article)
77. [SMS-Magic Converse Compatibility with Salesforce](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Yy69sjtAZVs-sms-magic-converse-compatibility-with-salesforce.md) (Article)
78. [Url shortening](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/qwsWNqyfi88-url-shortening.md) (Article)
79. [View Conversations using Global and Conversation Filters](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/KU2e04Mk9bk-view-conversations-using-global-and-conversation-filters.md) (Article)
80. [Pick & Choose - Additional configurations](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/CGZu3H2lxhc-pick-choose-additional-configurations.md) (Article)
81. [Converse Dashboard - Team](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/9A2hqn09NN8-converse-dashboard-team.md) (Article)
82. [Add Message Flow](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/7mc4vpLvJgI-add-message-flow.md) (Article)
83. [Understanding Facebook Messaging](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/hYsmf7yj9eU-understanding-facebook-messaging.md) (Article)
84. [Configure Run SMS Salesforce Campaign Lightning Steps](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/jkNGgcL3ZZY-configure-run-sms-salesforce-campaign-lightning-steps.md) (Article)
85. [Manual Sync-up of System Settings](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/HavUvP6w6pk-manual-sync-up-of-system-settings.md) (Article)
86. [Enable Facebook Messenger for Your Business Page](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/GDUm3BW9FyQ-enable-facebook-messenger-for-your-business-page.md) (Article)
87. [Converse Dashboard - Messages](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/lUnQ794NTWI-converse-dashboard-messages.md) (Article)
88. [SMS Magic - System Update Notifications](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Xhr8aykESO4-sms-magic-system-update-notifications.md) (Article)
89. [Use Action Key](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Tmw60vWC9jg-use-action-key.md) (Article)
90. [Connect Production Accounts from Workspace](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/Ei4DXAAv9CI-connect-production-accounts-from-workspace.md) (Article)
91. [Expiring Short Links](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/A33NDXg4j44-expiring-short-links.md) (Article)
92. [Conversations in Converse Inbox](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/U6RVM28z6zE-conversations-in-converse-inbox.md) (Article)
93. [Overview - Configure Converse Inbox](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/PUEE4m3s57U-overview-configure-converse-inbox.md) (Article)
94. [Search Converse App](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/J6VmwmfZofI-search-converse-app.md) (Article)
95. [Deleting Short URL](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/rqn1sHIEOiE-deleting-short-url.md) (Article)
96. [Configure Converse Inbox on Classic Side Panel](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/ICpw3vlh5E8-configure-converse-inbox-on-classic-side-panel.md) (Article)
97. [Overview - Analytics Dashboard](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/jbuXJpvfZO8-overview-analytics-dashboard.md) (Article)
98. [View Conversation Details](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/bf3b4wqG9V4-view-conversation-details.md) (Article)
99. [Connect Salesforce Sandbox from Workspace
](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/wuOp2Z5M2E0-connect-salesforce-sandbox-from-workspace.md) (Article)
100. [Steps to Integrate Facebook Business Page via Customer Portal](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/W5NBs3txPr0-steps-to-integrate-facebook-business-page-via-customer-portal.md) (Article)
101. [Steps to Configure Sender ID and Message Templates in SMS-Magic Converse](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/BVPMvNnrlNU-steps-to-configure-sender-id-and-message-templates-in-sms-magic-converse.md) (Article)
102. [Automation of URL Shortening](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/VZAWGOVVLrE-automation-of-url-shortening.md) (Article)
103. [Save an Unknown Number as a New Lead](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/2fnBiE70IKg-save-an-unknown-number-as-a-new-lead.md) (Article)
104. [Trigger a Message Action from Flows](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/2eP2qVjhGsc-trigger-a-message-action-from-flows.md) (Article)
105. [Consent Status](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/CoYxwuXZF2E-consent-status.md) (Article)
106. [Configure Converse Inbox on Lightning Utility Bar](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/E6MfoR1nbKc-configure-converse-inbox-on-lightning-utility-bar.md) (Article)
107. [Upgrade Package Version From Workspace](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/PyYtRxR2Hvs-upgrade-package-version-from-workspace.md) (Article)
108. [Facebook Tagged Sender ID’s, Templates & Messages](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/dpttA0fCNxw-facebook-tagged-sender-id-s-templates-messages.md) (Article)
109. [Transferring Credits: Move and Manage Your Messaging Credits](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/VhEtxW3mfmg-transferring-credits-move-and-manage-your-messaging-credits.md) (Article)
110. [URL Tracking](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/C0sKiaNR2ic-url-tracking.md) (Article)
111. [Conversation Filters](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/8pkHQBzuRpQ-conversation-filters.md) (Article)
112. [Opt-Out Analysis](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/48GUSi283Q8-opt-out-analysis.md) (Article)
113. [Configure Custom Inbox](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/aTs1hvOko5I-configure-custom-inbox.md) (Article)
114. [Overview - Configure SMS Buttons](https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/h0Bn1UxXtvo-overview-configure-sms-buttons.md) (Article)
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---

# ARTICLE: Agent Productivity

## METADATA

- id: m1rHrZwEN8YPhoX7zbmm0Q
- type: article
- source: SMS-Magic
- content_url: https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify/wZS5gl505bA-agent-productivity

- collection_url: https://docs.sms-magic.com/noYr8JAHcVM-sms-magic-converse-integration-with-litify

## CONTENT

*[Image]*

### **a. Filter**

It is a top-level filter to handle the analysis date range. The filter is on conversation and SMS history ‘record creation date’ i.e. all the further analysis is done on the records where the record creation date is within the filter date range.

- Metrics with conversions filter are: Active Conversations, Conversations Initiated, Conversations Unassigned, Response Pending and Reply Pending 
- Metrics with SMS History filter are: Response time, Reply Time and Response Rate

Current version supports two filters: 

1. last 7 days
2. last 30 days

### **b. Conversation status**

All the measurements under this are based on the Conversations.

- **Active Conversations** - The count of conversations where at-least one inbound or outbound message is present for the filter date range.
- **Conversations Initiated** - The count of conversations having created in the selected filter date range.
- **Conversations Un-assigned** - The count of conversation that are not assigned to any user

*[Image]*

### **c. Customer Responses**

All the measurements under this are based on the Conversations.

- **Response Pending** - The count of conversations where the last message as an outgoing message in the filter date range and conversations status is ‘Not Closed’
- **Response Time** - The response time is defined as the time elapsed between an outgoing and an incoming message. Response time is measured for every OUT to IN pair only.
- **Response Rate** -The ratio of incoming and outgoing messages for all conversations.

*[Image]*

### **d. Rep Replies**

- **Reply Pending** - The count of active conversations where the last message as an incoming message and conversations status is ‘Not Closed’
- **Reply Time** - Reply time is defined as the time elapsed between an incoming and an outgoing message. Reply time is measured for every IN to OUT pair only. Average reply time is average for all such pairs across all the conversations where both IN and OUT messages in the pair are in the filter date range.

*[Image]*

### **e. Rep Engagement Table**

All the measurements collected and shown in the table below are aggregated. The same measurements are filtered based on the owner of the conversation and represented in tabular format. Star rating against a value is based on best performance as Most Active Conversations, Least Rep Reply Pending, Least Rep Reply Time, Least Customer Response Pending, Least Customer Reply Time.

*[Image]*