# SMS-Magic Converse Integration with Salesforce Marketing Cloud (SFMC)

> **Source**: [SMS-Magic](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc)
>
> <p>The Salesforce Marketing Cloud Platform (SFMC enhances CRM with marketing automation capabilities. It integrates with SMS-Magic App to send automated messages and associate templates within the SFMC Journey Builder for effective engagement</p>

## Browse Collection

1. [Overview ](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/sOYGwiR2kAo-overview.md) (Article)
2. [Business Use Cases](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/XyOpui0NB7g-business-use-cases.md) (Article)
3. [Configure Converse App Task in Marketing Cloud](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/Ds7mvAn45Tw-configure-converse-app-task-in-marketing-cloud.md) (Article)
4. [Message Template creation for SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/Y5Uj5FgdOBs-message-template-creation-for-sfmc.md) (Article)
5. [Journey Builder for Sending Messages](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/eCozMcqxMfI-journey-builder-for-sending-messages.md) (Article)
6. [SFMC Native App - Architecture Explained](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/GBgyhgYnY9U-sfmc-native-app-architecture-explained.md) (Article)
7. [Reporting and Analytics](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/rJibIRcy1ZI-reporting-and-analytics.md) (Article)
8. [SFMC Marketing Cloud - App Setup Instructions](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/0P5eNchacTs-sfmc-marketing-cloud-app-setup-instructions.md) (Article)
9. [Configuration Steps and Message Template Creation](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/RpPTXoDf1zs-configuration-steps-and-message-template-creation.md) (Article)
10. [Incoming Messages or Response Handling](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/tePGQBVeJ2s-incoming-messages-or-response-handling.md) (Article)
11. [Configuration to sync messages to SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/S8CLOF7CVpE-configuration-to-sync-messages-to-sfmc.md) (Article)
12. [Multichannel Consent Management for SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/gokPVzOCWVc-multichannel-consent-management-for-sfmc.md) (Article)

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# ARTICLE: SFMC Native App - Architecture Explained

## METADATA

- id: 5Z3XNaM7gc4u0qgITUjyOw
- type: article
- source: SMS-Magic
- content_url: https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/GBgyhgYnY9U-sfmc-native-app-architecture-explained

- collection_url: https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc

## CONTENT

SMS Magic SFMC App consists of the following components:

1. API Integration

1. This will be server to server API integration for connecting between SFMC and SMS Magic Platform.
2. The integration is done by using the oAuth token authentication.
2. Custom Activity Component

1. Custom Activity UI + Backend for integration for SFMC
3. Data Extensions

1. SMS Magic Configuration for storing the endpoints, apikey and userid for communication with the SMS Magic platform
2. SMS Magic Message History - Data extension for storing the outgoing and incoming messages from the MC using the SMS Magic Platform

*[Image]*

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The SMS Magic platform is available in three different regions.  The SMS Magic app URL for respective environments is as below:-

1. US Env: [https://app.sms-magic.com](https://app.sms-magic.com)
2. EU Env: [https://eu.app.sms-magic.com](https://eu.app.sms-magic.com)
3. AUS Env: [https://aus-app.sms-magic.com](https://aus-app.sms-magic.com)