# SMS-Magic Converse Integration with Salesforce Marketing Cloud (SFMC) > **Source**: [SMS-Magic](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc) > >

The Salesforce Marketing Cloud Platform (SFMC enhances CRM with marketing automation capabilities. It integrates with SMS-Magic App to send automated messages and associate templates within the SFMC Journey Builder for effective engagement

## Browse Collection 1. [Overview ](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/sOYGwiR2kAo-overview.md) (Article) 2. [Business Use Cases](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/XyOpui0NB7g-business-use-cases.md) (Article) 3. [Configure Converse App Task in Marketing Cloud](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/Ds7mvAn45Tw-configure-converse-app-task-in-marketing-cloud.md) (Article) 4. [Message Template creation for SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/Y5Uj5FgdOBs-message-template-creation-for-sfmc.md) (Article) 5. [Journey Builder for Sending Messages](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/eCozMcqxMfI-journey-builder-for-sending-messages.md) (Article) 6. [SFMC Native App - Architecture Explained](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/GBgyhgYnY9U-sfmc-native-app-architecture-explained.md) (Article) 7. [Reporting and Analytics](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/rJibIRcy1ZI-reporting-and-analytics.md) (Article) 8. [SFMC Marketing Cloud - App Setup Instructions](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/0P5eNchacTs-sfmc-marketing-cloud-app-setup-instructions.md) (Article) 9. [Configuration Steps and Message Template Creation](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/RpPTXoDf1zs-configuration-steps-and-message-template-creation.md) (Article) 10. [Incoming Messages or Response Handling](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/tePGQBVeJ2s-incoming-messages-or-response-handling.md) (Article) 11. [Configuration to sync messages to SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/S8CLOF7CVpE-configuration-to-sync-messages-to-sfmc.md) (Article) 12. [Multichannel Consent Management for SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/gokPVzOCWVc-multichannel-consent-management-for-sfmc.md) (Article) --- # ARTICLE: Reporting and Analytics ## METADATA - id: zyKCcXrOBO4qy65CEjUNFg - type: article - source: SMS-Magic - content_url: https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/rJibIRcy1ZI-reporting-and-analytics - collection_url: https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc ## CONTENT To evaluate the success of your messages: - Access message history via the Campaign > Message History tab to review a summary of sent messages and inbound replies. *[Image]* *[Image]* - For ease of access, outbound and inbound messages can be viewed directly within the SFMC App under a packaged shared data extension named “SMS-Magic Message History”. *[Image]**[Image]* Below is the description for each field in the Message History data extension of the SFMC integration: Field Name Description AccountId Identifier for the SMS-Magic account used for messaging. MobileNumber The recipient's mobile phone number with standard formatting. UnformattedMobileNumber The recipient's mobile phone number without any formatting. SenderId The phone number or identifier used to send the message. CreatedOn Date and time when the message was created or sent. UserName The username of the individual who initiated the messaging journey. Text The actual text content of the sent message. DeliveryStatus Status indicating if the message was delivered, read, undelivered, or left blank. StatusMessage Descriptive details of success or error information for message delivery. Credits The number of messaging credits consumed for the message. isInternational Indicates whether the message was sent to an international number. Country The country of the recipient's mobile number. Encoding Type of encoding used for the message, e.g., plain text or Unicode. SMSSource The source from which the SMS was sent within the system. PushStatus Indicates success ('True') or error in syncing the message with SFMC. PushResponse Details of any errors encountered during syncing with SFMC. CallType Specifies whether the message was part of an inbound or outbound communication. MessageId A unique identifier assigned to each message. SendStatus Status indicating the progress or result of the send operation. JourneyId Identifier for the specific journey within SFMC associated with the message. JourneyName The name of the SFMC journey associated with the message. This table helps understand the nature of data logged for each message, facilitating better tracking and analysis of messaging activities within the SFMC integration. Message Delivery Analytics in SMS-Magic: - Analyze messaging data using the Message Delivery Analytics dashboard for actionable insights. - To view messaging analytics, first ensure that you are in the Analytics section of SMS-Magic. Select Analytics from the top navigation bar. - The dashboard prominently displays messaging data for the selected time period, which can be adjusted using the time period dropdown, typically set to the last 24 hours by default. *[Image]*