# SMS-Magic Converse Integration with Salesforce Marketing Cloud (SFMC)

> **Source**: [SMS-Magic](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc)
>
> <p>The Salesforce Marketing Cloud Platform (SFMC enhances CRM with marketing automation capabilities. It integrates with SMS-Magic App to send automated messages and associate templates within the SFMC Journey Builder for effective engagement</p>

## Browse Collection

1. [Overview ](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/sOYGwiR2kAo-overview.md) (Article)
2. [Business Use Cases](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/XyOpui0NB7g-business-use-cases.md) (Article)
3. [Configure Converse App Task in Marketing Cloud](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/Ds7mvAn45Tw-configure-converse-app-task-in-marketing-cloud.md) (Article)
4. [Message Template creation for SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/Y5Uj5FgdOBs-message-template-creation-for-sfmc.md) (Article)
5. [Journey Builder for Sending Messages](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/eCozMcqxMfI-journey-builder-for-sending-messages.md) (Article)
6. [SFMC Native App - Architecture Explained](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/GBgyhgYnY9U-sfmc-native-app-architecture-explained.md) (Article)
7. [Reporting and Analytics](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/rJibIRcy1ZI-reporting-and-analytics.md) (Article)
8. [SFMC Marketing Cloud - App Setup Instructions](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/0P5eNchacTs-sfmc-marketing-cloud-app-setup-instructions.md) (Article)
9. [Configuration Steps and Message Template Creation](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/RpPTXoDf1zs-configuration-steps-and-message-template-creation.md) (Article)
10. [Incoming Messages or Response Handling](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/tePGQBVeJ2s-incoming-messages-or-response-handling.md) (Article)
11. [Configuration to sync messages to SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/S8CLOF7CVpE-configuration-to-sync-messages-to-sfmc.md) (Article)
12. [Multichannel Consent Management for SFMC](https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/gokPVzOCWVc-multichannel-consent-management-for-sfmc.md) (Article)

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# ARTICLE: Incoming Messages or Response Handling

## METADATA

- id: Dvotl75pqGoWMqgdSzO4UA
- type: article
- source: SMS-Magic
- content_url: https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc/tePGQBVeJ2s-incoming-messages-or-response-handling

- collection_url: https://docs.sms-magic.com/wl5N2H674bM-sms-magic-converse-integration-with-salesforce-marketing-cloud-sfmc

## CONTENT

When businesses run text campaigns, customers typically reply to SMS/Texting Campaigns. With SMS Magic, All these replies can be handled from SFMC. 

SMS Magic Integration will sync all incoming messages received with SFMC in SMSMagicData Messages History Data extension.

Journey builder can be configured to handle these messages to respond customer queries as well update data in SFMC.

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