To comply with industry standards, you must respond to keywords for HELP and STOP. Any user who opts-out using the STOP keyword must be added to an opt-out list (blacklist) and must not be sent any further messages until or unless they opt back in. You can configure mandatory keywords for the three keyword types provided. These are:

• Opt-out

• Opt-in

• Help

For each keyword type, some default keywords have already been pre-defined in the SMS-Magic Converse. You can also create new ones following industry-specific norms.